Review of Outliers: The Story of Success by Malcolm Gladwell

Outliers: The Story of Success
by Malcolm Gladwell
Little, Brown and Company, New York, 2008
US $27.99, 320 pp
ISBN 978 0 31601 792 3

First published in Policy Magazine, June 2009.

High intelligence and extraordinary achievement are endlessly fascinating subjects. We’d all like to know the secret behind stratospherically successful individuals so we can emulate their accomplishments. Outliers sets out to explain the secret of success—but it is far from successful in doing so.

To solve the puzzle of high achievement, Gladwell takes a number of examples of exceptional people and seeks to explain why these people reached great heights in their chosen professions. But rather than examining the personality types of these exceptional individuals, he looks at the environment in which they grew up. Gladwell’s thesis is that demographic, social, and even ancestral factors have greater explaining power than individual personality traits when trying to account for success.

Gladwell’s book is written in his typical free-wheeling style, heavy on anecdote and packed with fascinating personal stories. It touches on some important themes such as determinism vs free will and the debt we owe to those who came before us. In the current climate of economic uncertainty, many readers will relate to the idea that we are often at the mercy of forces beyond our control. The book also provides a healthy antidote to the self-help mantra of the supremacy of individual desire and effort. Gladwell also appears dedicated to exploding the myth that contemporary American society is a meritocracy in which any talented individual can rise to the top. He argues against the cult of the individual genius who makes it on his own through his or her own exceptional powers of intelligence and insight.

In his characteristically breezy style, Gladwell rattles through a number of examples in which external factors largely determine whether or not an individual succeeds. He cites the example of Canadian junior hockey players born early in the year and who are consequently taller and stronger than most other children in their age cohort. They are more likely to be chosen for rep teams, receive extra coaching and practice and become pro hockey players. He tells the story of The Beatles who succeeded because they cut their teeth playing eight-hour sets for days on end at dingy strip clubs in Hamburg, and of Bill Gates who succeeded because he had unheard of access to a time-sharing computer terminal in 1968 and spent every spare moment honing his programming skills.

One of the flaws in Gladwell’s approach is that he cherry picks anecdotes that suit his thesis and then generalises them into pseudo-universal laws. Thus from The Beatles/Gates examples he posits the ‘10,000 hour rule.’ There is no discussion of bands that practised 10,000 hours and failed to make it big or the mega-bands that changed the musical landscape without ever putting in the requisite 10,000 hours.

The anecdotes continue with the story of Robert Oppenheimer who was a child prodigy, studied at Harvard and Cambridge, and headed the Manhattan Project. His life story is contrasted with that of Chris Langan who had an IQ of 195, worked a series of low paid labouring jobs, and ended up retiring to the Missouri countryside to tend horses. Gladwell explains the differing fortunes of these two geniuses in terms of family background and emotional intelligence.

This exposes another shortcoming in Outliers. Once we look behind the rollicking narrative, Gladwell’s conclusions often don’t go far beyond commonsense. It’s not groundbreaking to assert that being good with people and having supportive and educated parents is going to help you make the most of your intellectual gifts.

Gladwell also looks at the role of ancestry in the way we act. The outlier here is the large number of violent family feuds that persisted in southeast Kentucky. Some lasted more than 100 years and ended only in the 1930s. Gladwell concludes that residents in that area are more inclined to feud because their Scottish–Irish descendents came from marginally fertile lands where there was a strong culture of honour. He cites studies that indicate when insulted, modern day Southerners are more likely to react aggressively than their Northern contemporaries. Exactly how this chapter relates to the ‘Story of Success’ is unclear. Again we get the feeling that Gladwell is cherry picking studies and experts whose views support his thesis. He also has a liking for the ‘one factor’ explanation.

Gladwell’s inclination for oversimplifying a complex problem is also evident in the section on airline crashes. His retelling of the crash of a Korean airliner at Guam and a Colombian airliner at New York make for some very compelling reading. Gladwell is at his best as he retells the tragic story of these disasters, revealing the black box transcript line by line. However his one factor explanation—that these planes crashed because the aircrews grew up in cultures with a highly developed deference to authority—is very thin. Almost as thin as his explanation that South Asians are good at maths because their ancestors had to work long and hard to extract a living from their meagre rice paddies.

If Gladwell wants to propose a thesis that will be taken seriously, he needs to be more thorough. If he simply wishes to relate good stories and point out possible themes, we are left with the impression that he isn’t really saying much more than what common sense would suggest: that hard work contributes to success; that our ancestry influences our behaviour; and that being born at the right time in history can help us succeed.

Gladwell’s books, including Outliers, could be categorised in the self-help genre. We were invited to read The Tipping Point to better understand change and to start our own ‘positive epidemics.’ Blink taught us to improve our decision making by knowing when to trust our instincts. Outliers invites us to better understand the origins of success, and to be more successful ourselves. However, the message of the book is that you need to have the right ancestry, the right parents, and be born in the right demographic to succeed—factors that are beyond our control. If you’re looking for an in-depth understanding of the origins of genius or a self-help manual to make yourself more successful, Outliers is not the book for you. Nevertheless it’s a ripping yarn full of fascinating anecdotes and interesting insights.


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